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Amaxx Blog

Amaxx has been serving the Dublin area since 2002, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them.

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Make the Ultimate Commitment to Your Brand With a Tattoo [Video]

b2ap3_thumbnail_is_tattoo_marketing_strategy_400.jpgHow do you feel about your company’s logo? You should be proud of it. After all, it represents your hard work, blood, sweat, and tears. Here’s the ultimate question: are you proud enough of your logo to have it tattooed on your body? Some business people are actually doing this, and their reasoning may surprise you.

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What Really Happens when Websites Collect Your Personal Data

b2ap3_thumbnail_entering_personal_data_online_400.jpgYou might be aware that some websites collect personal data from you depending on your mobile device’s location, your browsing history, and several other factors. This information is generally used for marketing, but it could have unforeseen effects on the way you browse the Internet. It can be fairly revealing about your personality, or possibly even incriminating. Therefore, you should be aware of how this personal information is gathered from you without you even knowing it.

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Why Coca-Cola’s #MakeItHappy Commercial Fails to Make IT Happy

b2ap3_thumbnail_coca_cola_spill_400.jpgOne of the most memorable Super Bowl XLIX commercials yet again came from Coca-Cola. In classic Coca-Cola fashion (pun intended), they premiered an inspirational video with the message, “Let’s all make the World Wide Web a better place, #MakeItHappy.” We can’t contest to Coke’s feel-good message, but as an IT Company, we must object to one horrifying aspect of this commercial.

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Tip of the Week: Avoid These 3 Common Grammar Errors

b2ap3_thumbnail_grammar_issues_400.jpgWe live in an age where everything we do is auto-corrected through our word processor or email client. This makes it particularly easy to make grammar errors, especially when you’re in a pinch and you need to send out a reminder or an email within moments. If your business isn’t careful to avoid these mistakes, you could potentially be seen as unprofessional in your industry.

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Tweet Your Way to the Top

b2ap3_thumbnail_twitter_for_marketing_400.jpgWith 255 million active users, Twitter is one of the biggest social media platforms, but some companies are still skeptical about using it. What Twitter-haters may not realize is that it provides businesses with a marketing advantage by allowing them to customize their audience to suit their needs, making it a valuable marketing tool--that is 100% free!

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Google Places Hacking Serves Up Catastrophe for DC Restaurant

b2ap3_thumbnail_misinformation_from_hacker_400.jpgLast year, a Washington DC restaurant called the Serbian Crown was forced to close its doors to the public. Instead of chowing down on delicacies such as lion, horse, and kangaroo meat, customers can now only sink their teeth into disappointment. The reason? A nasty Google Maps hacker, and lack of brand management to help clean the mess up.

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How One Business Owner is Fighting Yelp in the Most Unconventional Way Possible

b2ap3_thumbnail_are_review_sites_good_400.jpgOne California restaurant owner has recently taken on an interesting marketing strategy that goes against all conventional wisdom. Co-owner David Cerretini of the Italian restaurant Botto Bistro tells his strategy to USA Today, "I want to be the worst restaurant in the San Francisco area!" Strangely enough, his approach seems to be working.

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3 Crazy Statistics That Prove Mobile Marketing Matters

b2ap3_thumbnail_mobilemark400.jpgAt this point, mobile technology use is more than just another trend; it's ingrained into almost every facet of our culture. In fact, the majority of adults in the United States not only carry cell phones, but 56% of all American adults carry smartphones. If you haven't tapped into the potential of mobile marketing, your company is missing out!

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How Your Business Can Be Noticed on Google Maps

b2ap3_thumbnail_places400.jpgThe value of advertising your business on the Internet has been rising, and it's certainly not going to decrease anytime soon. As a business owner, you have to allow yourself to be found by potential customers. Most customers are searching Google for products and services to invest in. Now, with a Google Places account, you can meet them there.

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100% Guaranteed Satisfaction

b2ap3_thumbnail_2guarantee400.pngWhat is the difference between a guarantee and a warranty? A warranty is usually limited by a specified time in which a piece of equipment should operate effectively and anything beyond that is up in the air. Unlike a guarantee, warranty claims are usually embedded into the margin of said equipment. Companies look at the cost of production vs. projected fail rates and their given time periods (if any) and place the warranty timeline right in the sweet spot where said item doesn't normally fail; and if it does, the margin covers it.

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Can Your Business Benefit from a Mobile App?

b2ap3_thumbnail_MobileApp400.jpgWe are currently in the middle of a mobile revolution. Much of the computing that was only possible from static locations only a short time ago, can now be done on the move with the development of mobile devices such as smartphones or tablets. A study that was conducted by Pew Research suggests that nearly half of American adults now own a smartphone; and tablet owners have seen substantial growth, as 1.2 billion units are projected to be shipped in 2013 alone.

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Latest Blog Entry

Making sure that your company’s software solutions are up-to-date is something that should take priority, but it’s a chore that’s difficult to perform without a little help. How can you make sure that security patches and updates are always implemented, without sacrificing a...

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Amaxx launches new website!

Amaxx is proud to announce the launch of our new website at www.amaxx.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our services for prospective clients.

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